Case Study: Natural Way Foods & Vitamins

22.4%

WEBSITE CONVERSION RATE INCREASE

4:1

RETURN ON MARKETING INVESTMENT

500%

MONTHLY WEBSITE TRAFFIC INCREASE

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THE CHALLENGE

Case Study: Natural Way Connection

Natural Way Connection has a simple mission: to help people fuel their best life with whole food, natural remedies and simple health solutions.


The Challenge

The client wanted to design a new website and strategize a way to build a group of followers. Our strategy consisted of four parts:

1. Discovery & Analysis

2. Brand Identity

3. Website Design

4. Gated Content & Promotion

Website Design

We built a clean website optimized for conversion, making it easy for visitors to take desired actions like scheduling an appointment. A high converting website is key. You can get lots of traffic, but without a high conversion rate, it’s meaningless. Right now, the site conversion rate is 8%.

Website Design

We built a clean website optimized for conversion, making it easy for visitors to take desired actions like scheduling an appointment. A high converting website is key. You can get lots of traffic, but without a high conversion rate, it’s meaningless. Right now, the site conversion rate is 8%.

Discovery & Analysis

Using SEMrush to conduct keyword research, our team sought to build a site that would satisfy target audiences’ questions about health and wellness. We conducted keyword research around up-and-coming health topics such as the alkaline diet and leaky gut syndrome. This research informed the site structure, page titles and priority content pages, while revealing actionable competitive information.

Discovery & Analysis

Using SEMrush to conduct keyword research, our team sought to build a site that would satisfy target audiences’ questions about health and wellness. We conducted keyword research around up-and-coming health topics such as the alkaline diet and leaky gut syndrome. This research informed the site structure, page titles and priority content pages, while revealing actionable competitive information.

Brand Identity

The health and wellness industry is competitive, so we knew it would be important for NWC to have a unique identity to differentiate it from other health websites. Hearing the client’s story and vision for the website, we developed a brand book that would influence the tone, target visitor, and topics covered on the website.

Brand Identity

The health and wellness industry is competitive, so we knew it would be important for NWC to have a unique identity to differentiate it from other health websites. Hearing the client’s story and vision for the website, we developed a brand book that would influence the tone, target visitor, and topics covered on the website.

Gated Content & Promotion

As a new website, we needed a way to introduce NWC to the world and start building a group of followers. Guided by keyword and competitor research, we created a free downloadable guide on the alkaline diet and promoted it to targeted audiences on Facebook.

The Results

Since Manno Marketing began working with Natural foods, site visitors have increased 500% website conversion rate has increased to 22.4% (including click-to-calls and appointment requests). The focus on high-revenue keywords, has increased the average lifetime value of new customers all while our and client sees ove a 80r % return on their marketing dollar investment.

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