Case Study:  The Clearwater Ice Cremé Shoppe

42.6%

WEBSITE CONVERSION RATE INCREASE

5:1

RETURN ON INVESTMENT RATIO

500%

MONTHLY WEBSITE TRAFFIC INCREASE

Whats your success story?

THE CHALLENGE

Our client wanted a website that reflected the identity of their business after nearly 40 years in business. We got them ranked in search engines, google maps and successfully completed a social media management campaign.  Our strategy consisted of four parts:

1. Develop website to reflect practice identity

2. Employ local SEO techniques to ensure consistency and rank in local search results

3. Create and optimize social profile

4. Create high quality content and promote it

Website Design

We built a clean website optimized for conversion, making it easy for visitors to take desired actions like online ordering. A high converting website is key. You can get lots of traffic, but without a high conversion rate, it’s meaningless.

Discovery & Analysis

Using SEMrush to conduct keyword research, our team sought to build a site that would would be ideal for for our clients target audience. We conducted keyword research around up-and-coming topics. This research informed the site structure, page titles and priority content pages, while revealing actionable competitive information.

Discovery & Analysis

Using SEMrush to conduct keyword research, our team sought to build a site that would would be ideal for for our clients target audience. We conducted keyword research around up-and-coming topics. This research informed the site structure, page titles and priority content pages, while revealing actionable competitive information.

Brand Identity

The food industry, especially in a Florida beach town,  is competitive, so we knew it would be important for our client to have a unique identity to differentiate it from other websites. We developed a brand book that would influence the tone, target visitor, and topics covered on the website.

Social Profile Growth & Promotions

Your social presence is the make or break in some industries. In order to have a strong social media presence you need to have high quality content. Hashtags, Alt-Tags, Location tags, and high quality photos your fans love are just a few things it takes to grow your social profile. These all need to be optimized properly in order for your growth to come organically. 

The Results

Since Manno Marketing began working with The Clearwater Ice Cremé Shoppe, site visitors have increased significantly, website conversion rate has increased to 22.4% and since the COVID-19 Pandemic this has increased to 42.6% (including click-to-calls and appointment requests). The focus on high-revenue keywords, has increased the average lifetime value of new customers all while our and client sees over a 800% return on their marketing dollar investment.

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