Case Study:  Everett Auto

THE CHALLENGE

Everett Street Autoworks, Portland’s favorite auto mechanic, has a unique culture that demands to shine through on their social media. Witty and entertaining, they want to ensure their brand voice is heard on Facebook, Instagram, and Twitter

The Solution

During the audit and strategy phase we discovered that their social media accounts needed maintenance to ensure the majority of their audience were actual customers - people who live or work downtown and in the surrounding zip codes. 


Account Cleanup

Account cleanup is essential to all social media accounts so that businesses know their organic posts are seen by their current and potential customers. As cleanup was underway, there was already an increase in organic post reach to customers in Portland, Oregon. Witty and entertaining, just like their staff.


Account Cleanup

Account cleanup is essential to all social media accounts so that businesses know their organic posts are seen by their current and potential customers. As cleanup was underway, there was already an increase in organic post reach to customers in Portland, Oregon. Witty and entertaining, just like their staff.


The Results

Since Manno Marketing began working with Everett Auto, site and store visitors have increased significantly, their lead conversion rate has increased by over 30% and since the COVID-19 Pandemic this has increased to 50% (including click-to-calls and appointment requests). The focus on high-revenue keywords, has increased the average lifetime value of new customers all while our and client constantly sees a return on their marketing investment.

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