How Does SEO Work?

How Does SEO Work?

SEO can seem like a puzzle these days, and it's hard to keep up with how it works, so I'm here to answer the question: What does it mean? In this post, I will introduce some of the essential SEO ranking factors that you need to dominate search results;

1. A Secure & Accessible Website

2. Page Speed (Including Mobile Page Speed)

3. Mobile Friendliness

4. Domain Age, URL, and Authority

5. Optimized Content

6. Technical SEO

7. User Experience (RankBrain)

8. Links

9. Social Signals

10. Real Business Information

11. Keywords

The deeper you go, the more you learn about how search engines work and how to develop a robust SEO strategy. There are many other ways you can use SEO techniques to improve your search engine results, such as keyword optimization, cross-site marketing and much more.

The biggest advantage of SEO traffic is that if your chosen search engine optimization strategy is effective it can be a continuous source of free traffic, because according to Google, your site is the number one search engine ranking page in the United States. Keyword ranking is one of the most important factors in SEO and how it works with search engines. SEO is done because the more visitors a website receives from the search engine, the higher it ranks and the better its results.

SEO is not an exact science... it only works when you use current and best practices. When you do this, Google and other search engines will increase your website's ranking, leading to an increase in traffic and, in turn, conversions. But when you do SEO incorrectly, it does not work.

Of course, this is all a simplified explanation, but if you understand how to break it down page by page, you will be able to contextualize it and understand it better. SEO companies are working to improve their search engine visibility, so it's important to keep track of the right SEO performance metrics. The ability to measure what SEO works is key to improving your Search Engine Results Page (SERP) and thus increasing your brand awareness and visibility.